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The Power of Groups!
Your Gateway to Coaching Prosperity
The Power of Groups program, developed by Coach Ginger Cockerham - the Queen of Group Coaching - is designed to teach you EVERYTHING you need to know to add Group Coaching to your coaching business!
The Perfect Way to Step Into A Massive Possibility
It is such an exciting time to be a Coach! Millions of people around the world are waking up to the possibilities of life AND would love to have a coach. At the same time there is great economic uncertainty so people feel the need to be careful about how they invest their money. Group Coaching is is the perfect answer because it enables you to provide affordable coaching for the client AND create a strong business model for yourself.
People Yearn for REAL Connection
Another BIG advantage of Group Coaching is this: in this age of hyper-connectivity people are actually feeling more isolated than ever! Group Coaching is beautiful because it gives you a way to help your clients build strong connections with their like-minded colleagues in your groups. In this way, group coaching actually offers advantages that are not available in 1-1 coaching. And of course, there is always the creative possibility of building a hybrid 1-1 AND Group Coaching offering!
What you will learn
The Power of Groups is a comprehensive 30-hour teleclass program (six 5-hour modules; one hour each week for five weeks) where you will learn...
- The 15 Proficiencies of Group Coaching. Group coaching is different than 1-1 coaching in many subtle ways.
- How to organize your practice around the group coaching business model
- The business methods you need to know to FILL your groups
- How to offer groups to individuals AND to corporate teams
- How to deliver facilitated groups - where you don’t have to be the technical expert
- How to design, offer and deliver content-based group coaching - where you ARE the expert
Program Details
- The teleclass program starts Monday March 15th, 2010
- The sessions are on Mondays at 12 Noon - 1 PM ET;
Just about every Monday except for the US Holiday Mondays
- Modules 1 through 5 are delivered by Coach Ginger Cockerham and other members of the Power of Groups Team
- Module 6 - Content-based groups - is delivered by Coach Dave Buck
- The total investment for the program is only $995!
Or you can purchase each module a la carte for $195
Registration
Power of Groups Complete Program
Starts March 15th 2010; 30 Mondays 12 Noon - 1PM ET
with Coach Ginger, MCC, Power of Groups Team and Coach Dave, MCC
 Invest $995
OR
Invest 6 payments of $175
OR
Buy each module a la carte - starting with module 1
Invest $195
read on for...
The Group Coaching Business Model
The Group Coaching Queen tells her story!
Detailed Program Overview
The Group Coaching Business Model
Group Coaching Business Model
 Here is a quick example of a coaching business model from what Coach Dave’s practice looked like in 2001
- 20 1-1 clients paying $350/month for 2-hours of coaching =
$7,000 for 40 hours
- 32 Group clients in 4 groups of 3 hours per month for $195/month = $6,240 for 12 hours
- Bonus - one hour All client call each month to build community among all of my clients
- Former 1-1 and group clients are invited also - a great way to stay connected and engaged
- New client attraction = 4 1-hour teleclasses each month FREE to the members of my database (each week a different topic)
- Weekly eZine = approximately 1-hour per week
- Client management and billing = 4 hours per month
Total time = 65 hours per month
Total revenue = $13,240 per month
I also generated approximately $7,000 / month in revenue with paid teleclass programs and live workshops and training for just under $250K / year total.
The Group Coaching Queen tells her story!
 This course was developed by and is still taught by the coach who literally wrote the book on Group Coaching: Coach Ginger!
Coach Ginger is a true pioneer in the field. She coaches groups that she forms herself from individuals who want to hire her AND she is hired by organizations to coach groups of employees.
She brings a depth of knowledge and an infectious passion for the craft that she helped define.
Case Study I
Getting Started as a Group Coach in Companies
One of my favorite clients in 1997 was an executive in a financial services company. After coaching her for two years, her business had systems in place, she was delegating regularly, her employees were working as an effective team, and she had created time to take care of herself and enjoy her life. She always loved the business she was in; she was just frustrated that she had to work so hard without getting the results she felt capable of. After coaching, she was achieving at the highest level in her company.
She talked to me about what a great business financial service was for women and how many were leaving before they were there five years. She said I wish we could get coaching for women so that they could establish their businesses and create the life style that she had. We brainstormed about how we could get the company to sponsor coaching. The cost of providing individual coaching for advisors was not feasible for the company, so we talked about putting the women in groups.
She flew from Seattle to the home office of the Company in the Mid-West and did a power point before three key decision makers in the company and got the program approved. We did a year pilot program for women who had been in the business from three to five years. At the end of six months, I did a deliverable to the company with testimonials from the participants and a recap of their production numbers. The most important result was that none of the women who participated in the groups left the company.
The following year the program expanded to 10 groups. The price point for the groups was $600 a month per group. Groups met twice a month for one-hour. Each group had from five to seven advisors as members. I coached groups in the company for five years, and the program continues on today with internal coaches leading the groups.
This program was the pilot for me and allowed me to get the experience and credibility in an industry and with group coaching. The price point has changed dramatically, but that opportunity gave me the launch that has allowed me to be extremely successful in my coaching business while giving me the flexibility to do other things I love.
Revenue:
10 Groups X $600 / group = $6,000 per month
Time Commitment:
10 Groups X 2 hours per month per group = 20 hours Coaching per month
20 Hours coaching per month = $6,000 Revenue Per Month -> NICE!
Case Study II
My Model for Coaching Groups in Financial Services Companies
Focus: Help the company stay on par with competitors who have more advisors reaching MDRT (Million Dollar Round Table) than this company had. The company goal was for us to create two groups of top tier agents (6 to 8 in a group) to achieve MDRT by the end of the group coaching time span.
The agreement with the company was for a pilot program for six months and then if the results looked good to continue the program for another full year. The agreement was for the company to pay $250 per person in the groups for the pilot program and then to increase the payment to my typical per person cost in a coaching group to $295.00 a month. That includes 2 monthly one-hour meetings with their group members as their coach. (One company had an internal coach that I was a part of all the calls and that I mentored in the group coaching process) It also included laser coaching with me for each individual in the groups on a scheduled as wanted/needed basis.
The results were so promising in the first six months, that the company continued the groups for the following year. The ROI on the groups was terrific. The company got the majority of agents to the MDRT level and the agents were thrilled with their results. One participant said,” I have been trying to reach this industry standard for 15 years and with a coach and the support of the group, I was finally able to achieve the success I have wanted.”
Revenue:
The one year contract with this company exceed $4,200.00 in revenue per month for my coaching business.
Time commitment:
> 4 hours per month coaching the two groups
> 3 hours per month in laser coaching time.
= 7 Hours total per month
7 Hours coaching per month = $4,200/ month. VERY NICE!
Detailed Program Overview
Group Coaching is different than 1-1 Coaching in many ways. In this program you will learn how to maximize your 1-1 coaching proficiency by learning the 15 Group Coaching proficiencies and the Group Coaching business models.
Module 1 - Group Coaching Essentials
- Introduction to Group Coaching
- What group coaching Is and Is not
- Create extraordinary group experiences
- How to tap the group master mind
- Creating longevity in coaching groups
Module 2 - Bond the Group / Be the Group Coach
- Group Coaching Proficiency #1 The 3 levels of listening in a group
- Group Coaching Proficiency #2 Tap the magic of permission
- Group Coaching Proficiency #3 The Art of Full Group Engagement
- Group Coaching Proficiency #4 Creating an environment of confidentiality and trust
- Group Coaching Proficiency #5 Enjoy the group
Module 3 - Active Communication
- Group Coaching Proficiency #6 Asking Curious Questions
- Group Coaching Proficiency #7 Co-Creating the Group Agenda
- Group Coaching Proficiency #8 Effective Role Plays
- Group Coaching Proficiency #9 Sharing the collective group wisdom
- Group Coaching Proficiency #10 Communicating cleanly and clearly - modeling laser speak
Module 4 - Inspiring and Inviting Action
- Group Coaching Proficiency #11 Coaching for Change in a Group
- Group Coaching Proficiency #12 Coaching Individuals in the group setting
- Group Coaching Proficiency #13 Championing the group and the client
- Group Coaching Proficiency #14 Inspiring individual action and results
- Group Coaching Proficiency #15 Expanding connections between calls
Module 5 - The Business of Group Coaching
- Marketing your Group Coaching program
- Group Coaching ROI
- How to market your group program to Corporations
- Group coaching technology
Module 6 - Content-Based Groups
- Organize Your Content
- How to blend teaching and facilitating a Group
- How to Coach one and benefit all
- How to create a team environment
- Marketing your Group Program
Registration
Power of Groups Complete Program
Starts March 15th 2010; 30 Mondays 12 Noon - 1PM ET
with Coach Ginger, MCC, Power of Groups Team and Coach Dave, MCC
Invest $995
OR
Invest 6 payments of $175
OR
Buy each module a la carte - starting with module 1
Invest $195
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